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Campaigns
Client
Year
Class
She Is The Music Mentorship Program
2022
Summer Mentorship Program, Not School Related
AfterDark Chapel
2019
Introduction to Public Relations
Project Description
This project is a marketing campaign for embrace, a hypothetical compilation album that celebrates black music. In theory, each track on the album is a cover chosen by current black artists to showcase songs written and performed by black artists who inspired them.
This project is about learning how to properly create a campaign pitch. My group and I highlighted our audience, selected programming based on the research, and how that was implemented. Also included is the results of the mock campaign.
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