Research/Analysis

These projects were for my Crisis Communications, and Reputation Management Class. These assignments required heavy research and analysis on specific clients.

I have also included a research presentation I completed with a group for my Entertainment Business course. This project includes detailed research on Spotify as a company, and recommendations made based on our analysis.

These last few pieces are focused on reseach, analysis, and campaign building. In 3 different courses I was able to expand my knowledge on crafting campaigns, and researching clients , in order how to best represent them towards their publics.

This project is a deep dive analysis of a crisis situation. I answer questions like: How do you know this is a crisis and not a situation? Which stakeholders are likely impacted? What factors led to this situation? What is going well and why is that? What did not go well and what caused that? etc.

For this assignment I created a crisis plan or program for an organization. In helping this organization prepare, I wrote about what would they need to know, ealistically consider, and how they could best be ready, even though the best-laid plans likely will have to be flexible.

Crisis Portfolio

Spotify Business Analysis

This assignment is essentially a company breakdown. My group and I took a deep dive into Spotify's history, as well as reviewed Spotify's management, successes, failures, opportunities, etc.

Public Relations Leadership & Advanced Campaign Analysis

This assignment is illustrates key leadership qualities. In addition to that it also explores a thorough analysis on the organization Daily Harvest, and their Leek + Lentil crisis.

PR Gives Back

This assignment is a campaign we created for Barnabas & Co, I worked on the implementation stage of the RPIE process. We presented this campaign to creator/founder of the organization.

Starbucks Case Study

This assignment was about identifying an ethical situation and then diving deeper - explaining why it's an ethical problem.