She Is The Music Website Analysis

She Is The Music (SITM) is a nonprofit organization whose purpose is to increase the number of working women in the music industry. As an organization they primarily use their website, LinkedIn, and Instagram to keep their audiences informed, and engaged.This blog’s focus is specifically geared towards SITM’s website and the elements that are showcased to their visitors there.

When you arrive to SITM’s website you are met by their home page. From the home it is evident their website has a strong professional presence. Some elements the home page include (in this order) are:

• Members Spotlight

• Mission

• SITM Instagram Recent Posts

• Programs

• Stay Connected

The homepage does feel overwhelming simply because it has so many components without explaining what She Is The Music is. At first glance a visitor might not understand where to find answers when met with a members spotlight on the homepage. This however is such a small critique because the rest of the website is set up beautifully. As the site is explored and a visitor continues through the website they will find pages such as About, Job Board, News, etc. Basic positive observations would be that the site runs efficiently, the mission statement is presented clearly, and the site’s domain is .org. This alerts the visitor they are on an organization’s professional website. Another note would be that the “About” section is split into four subcategories: Mission, Annenberg Stats, Committees, FAQs. This makes it extremely easy to find specific answers to basic questions about the organization in hopes of understanding what they support, and how they achieve their mission statement.

The SITM website is also very user friendly. The design elements and graphics are not overpowering. Everything on the site has a reason for being there. There are no dead links, and no ads, that make the site hard to navigate. One notable critique can be found under their news section. It has not been updated since March 2022. For an organization that is very active it is important to keep tabs like this updated, especially when having big events frequently. Overall the site is accurate and informative. SITM has been around for five years, and in those five years they have created a professional digital presence as an organization.